WASHINGTON, DC – As U.S. defense budgets shrink, the U.S. aerospace and defense (A&D) industry seeks international customers to bolster sales. However, export rules and policies, often outdated and redundant, can act as a stumbling blocks for U.S. industry—which is increasingly competing with low-cost offerings from China, Asia overall, the Middle East & North Africa, and Latin America.
U.S. firms looking at overseas markets should conduct a thorough portfolio analysis, evaluate and prioritize markets and develop a strategic approach.”
“According to a recent Avascent and FleishmanHillard survey, 80 percent of aerospace and defense executives believe their competitive landscape will increase next year…The survey revealed executives are starting to see competitive threats in key segments where U.S. firms are largely accustomed to being the uncontested leaders. These areas include unmanned aerial vehicles, intelligence, surveillance and reconnaissance systems, and missile technology.”
International sales are key to bolstering the A&D industrial base—affording revenue to fund research and development, and attract the next generation of engineering talent. Sales are also critical in ensuring that the American defense industry remains the first choice for American allies. Export reform is crucial to keeping U.S. A&D firms globally competitive, and strengthening military to military relationships through sales of systems, services, and up-to-date technology.
Click to read U.S. Defense Industry Needs Export Reform to Beat Global Competition in National Defense Magazine, from managing director Jon Barney, and writer-in-residence August Cole.