WASHINGTON, DC – on January 12, Via Satellite Magazine quoted Avascent’s Brendan Murray on the increasing relevance of Over the Top (OTT) and Internet Protocol Television (IPTV) in the Satellite distribution market. “Ten years ago, IPTV and OTT certainly were looked at as potential threats to traditional pay-TV, but perhaps the remarkable level of growth in more recent years was not expected, nor was the degree to which OTT is a game changer for traditional models…It has gone from potential threat to technology one may want to incorporate into their STB just to entice subscribers.”
…programmers across the globe are focusing their investments less on creating new content and more on addressing the new ways to reach audiences with their current portfolios of programming.”SatLink Communications, “a global provider of satellite solutions for broadcasting and telecommunications services,” is moving to respond to shifting customer demands that include all aspects of content and data. Although the satellite remains SatLink’s prime infrastructure, this shift has prompted incorporating formerly added value or outsourced services to core offerings, and has resulted in the company aggregating for OTT and IPTV providers. As Direct-to-Home (DTH) operators incorporate OTT as well as increase in number, content rights, and languages and subtitle support drive localization which has pushed SatLink to invest further in Asia and Africa.
Click here to read: “SatLink Communications Eyes New Business Opportunities with OTT and IPTV Customers.”