The survey demonstrates strong demand for in-flight Wi-Fi everywhere” — Andrew PennWASHINGTON, DC — Aviation Today reports that demand for In-Flight Connectivity (IFC) is on the rise, with 22% of passengers indicating that wi-fi availability is important when choosing an airline. But despite lagging adoption from international carriers, rest-of-world (ROW) passengers are showing greater IFC demand than US passengers. A recent survey conducted by Gogo found that travelers from outside the US are 23% more likely to pay for IFC than their US counterparts. According to Andrew Penn, a consultant at Avascent, the higher percentage of business travelers amongst ROW passengers is likely the key factor driving the divide. Penn notes that in the long-run, such demographic disparities will likely converge, yielding greater uniformity across global IFC demand.
Click here to read: Disparity Between US, European IFC Interest Emerges in Gogo Survey