AUSA 2016 Preview: Green Is the New Tan
By August Cole & Jim Tinsley
Avascent Managing Director Jim Tinsley and Writer-in-Residence August Cole explore how land warfare technologies and industry themes will play out at the 2016 Association of the US Army (AUSA) Convention in Washington. A shift in focus to Northern Europe from the Middle East and Central Asia has led some observers to remark that “green is the new tan.” We examine how the industry is responding to this shift, analyze where they are investing and what the challenges are, and explore how the Third Offset Strategy’s priorities, especially autonomy, will shape the Army’s future force.
ABOUT THE PRESENTERS
August Cole is the writer-in-residence at Avascent. He is also an Atlantic Council nonresident senior fellow, focusing on using fiction to explore the future of war; and a member of the International Institute for Strategic Studies. He is the co-author of Ghost Fleet: A Novel of the Next World War and the editor of the Atlantic Council’s War Stories from the Future anthology. Previously, Cole reported on the defense industry for the Wall Street Journal. From Washington, he covered companies ranging from Boeing to Blackwater, as well as broader defense policy and political matters. For more information, contact email@example.com.
Jim Tinsley, Managing Director at Avascent, provides a wide range of management and strategy consulting support to domestic and international defense and security firms with a focus on major defense platforms and subsystems. His expertise and experience in the aerospace and defense sector helps clients address a range of needs, from market entry strategies and Price-to-Win to competitive positioning and mergers and acquisitions. For more information, contact: firstname.lastname@example.org.
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