Survivable Strategies: Competitive Positioning in the New TWV Market
September 1 2007
Successful strategies in the tactical wheeled vehicle (TWV) market will be distinguished by differentiated positions, products, and services within the specific contexts of program opportunities. Given the revenue potential of the TWV market, it behooves competitors to invest in activities that maximize their insight into how their particular capabilities can address market demands. Specifically, aspiring vehicle prime- and sub-contractors must develop strong contingency plans and tailored processes to gain market traction. Those that can demonstrate a clear understanding of customer requirements through an offering that aligns with prevailing needs and priorities can certainly be TWV players for years to come.
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Author(s): James Tinsley, Douglas Ramsey, Chris Greenwood, Aaron Connelly