The Avascent Group

How Companies Can Capitalize on U.S. 'Smart Power' Approach

July 28 2009

Published in National Defense: August 2009

The Obama administration’s strategy for combating terrorism is to integrate soft and hard power into “smart power.” It is the collective use of military, diplomatic, economic and development efforts to achieve security objectives. A critical element of smart power is to assist friendly governments so they can take over more military and law enforcement missions, thus lessening the need for direct U.S. military involvement.

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Author(s): Doug Berenson, Aleksandar Jovovic