Down is the New Up: Developing Growth Strategies for the Defense Budget Decline
September 26 2009
Prime contractors, subsystem manufacturers and component suppliers have benefited from strong growth in the defense market over the past 11 years. Long-term development and procurement programs have grown side-by-side with urgent operational requirements coming out of Iraq and Afghanistan. This growth has not only benefited traditional defense contractors, it has also opened the door to non-traditional suppliers that have brought off-the-shelf competencies and technologies to bear on the complexities of military operations against insurgency threats. However, all segments of industry must now recognize that this period of growth is ending. Current strategic planning and business development processes should therefore be focused on how to succeed in this new funding environment.
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Author(s): Jim Tinsley, Kristin White, Chris Greenwood