Growing When Growth is Hard
March 10 2010
In 2009, a long-awaited moderation in defense spending began in earnest, coinciding with a redirection of defense priorities away from expenditure-heavy platform acquisition and enhancement. A market that is steady but not growing creates a new reality with which corporations serving the defense community will cope for some time to come. For companies primarily focused on aerospace and defense (A&D) in particular, this begs the critical strategic question: How do we hold our own, or even sustain growth, in a down cycle?
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Author(s): Jon Barney, Mark Shields & Vanda de la Mata