Global Expansion

Global-Expansion-page

The Challenge

Today, no senior executive can ignore how global forces are reshaping the landscape. Companies must look to new markets for growth and defend against the challenges posed by emerging competitors. Often those new markets are international. For firms that have aligned their operations and strategies around a core set of domestic customers, limited knowledge of and experience in particular international markets can doom any growth effort. With our global footprint, deep customer and industry knowledge, and network of regional experts and local advisors, we help clients select the markets and opportunities where success is most likely, and then align their organizations to succeed through organic effort, partnering or acquisition.

Our Work

Avascent advises companies and governments on issues ranging from global security to health to development. We have helped companies develop a clear understanding of opportunities and challenges in global markets and develop strategies, tactics, and organizational frameworks for success. Avascent emphasizes building a winning market entry strategy through a keen understanding of local customers, competitors and political realities, and then organizing corporate resources to effectively manage the market entry process.

Our areas of expertise include:

Global Scenario Development

Formulating a global strategy in an uncertain world demands integrating multiple perspectives to anticipate unseen risks and opportunities. Our teams bring deep expertise to help leaders develop a sophisticated understanding of critical global trends and their implications for corporate strategies.

Global Market Analysis & Selection

In the drive to go global, leaders need to prioritize their investment choices based on opportunity, competition, and alignment with the firm’s capabilities and product/service portfolio. We analyze prospective global markets in the context of client objectives and carefully selected criteria to identify the best options for long-term growth.

Market Entry Strategy

Entering or expanding presence in a new market involves complex choices, ranging from the mode of entry to appropriate investment levels to local organizational structure design. Whether in established markets such as the United States or Europe, emerging economies such as Brazil and India, or the developing world, we work with clients to translate market entry objectives into realistic, time-phased plans with appropriate decision-gates and performance metrics.

Partnering Analysis & Strategic Diligence

With few exceptions, global expansion dictates the formation of new relationships with a host of unfamiliar players. Too often, this process is weakly implemented, defaulting to familiar patterns or prompting analysis paralysis. We help clients choose the right partners in the right places for appropriate roles, grounded in tight agreements and explicit metrics to ensure success.

Strategic Offset Management

For many government-driven purchases, industrial offset arrangements are a critical requirement. We work with clients to design and execute transparent and successful offset initiatives, and to think more strategically about how offsets can serve the firm’s overall goals.

Global Sales Organization Management

Many CEOs have articulated ambitious goals to become more global, yet are saddled with outdated and poorly aligned business development organizations. International business development efforts are often unfocused, spread too thin, and not accountable against rigorous metrics.  We help clients realign their global business development assets, adopt approaches to manage those assets well, ensure transparency and accountability, and use metrics to drive to hard objectives.

Political Risk

In today’s uncertain world, leaders can’t count on standard metrics of political risk. They need a nuanced understanding of how local politics, policies, and issue dynamics can influence their position in the market specifically. We integrate multiple perspectives to provide leaders a detailed understanding of the challenges in particular markets, opportunities and risks, and appropriate mitigation strategies.

Strategic Advisory Support

For leaders of global enterprises, current intelligence combined with the thoughtful perspectives of experienced senior advisors can be a critical differentiator in performance and results. Through our global network of strategic advisors, we provide clients substantive and rare insight into key global markets, as well as on-the-ground support.