James TinsleyGlobal Advisor
  • Washington, D.C.

James Tinsley’s Bio

Jim Tinsley is a Senior Advisor to Avascent. In that capacity, Jim lends his extensive experience and expertise in defense platforms and business growth to Avascent teams supporting clients across all domains of the Aerospace & Defense industry.

Prior to assuming his role as Senior Advisor, Jim served as a Managing Director with Avascent, where he led the firm’s land systems and tactical products practices, and spearheaded growth for a portfolio of clients. These included prime contractors, subcontractors, and component suppliers for whom Jim led teams to develop market entry, retention, and growth strategies across defense and civil government markets.

Furthermore, Jim has an extensive history supporting commercially-focused firms develop effective strategies and organizational structures to facilitate growth and A&D markets. This has included helping these firms stand up defense practices, develop opportunity portfolios, organize for optimized opportunity pursuit, and execute effective capture strategies for a wide variety of products and value chain positions.

Jim played an integral role in building Avascent’s Business Capture & Pricing practice, which helps clients shape customer cost perceptions, make strategic pricing decisions, and win significant defense contracts in extremely competitive markets.

Prior to joining Avascent, Jim was an engagement manager with Jane’s Strategic Advisory Services (JSAS) and a project manager for new product development in its publications department.

He has co-authored a number of articles on pricing strategy, the tactical wheeled vehicle market, and supply chain security for Avascent, as well as several articles on terrorist organizations and weapons for Jane’s.


He holds an M.A. from the University of Baltimore, and a B.A. from James Madison University.

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