James TinsleyManaging Director
  • Washington, D.C.

James Tinsley’s Bio

His expertise and experience in the aerospace and defense sector helps clients address a range of needs, from market entry strategies and Price-to-Win to competitive positioning and mergers and acquisitions.

Jim directs Avascent’s land systems practice and works with prime contractors, subcontractors, and component suppliers to develop market entry, retention, and growth strategies for a wide range of platforms and sub-systems across defense and civil government markets. He also works with Avascent’s tactical products team on soldier protection systems and tactical products.

Jim also works extensively with commercially-focused firms such as component and material suppliers to develop effective strategies, organizational structures, and business development activities for defense and civil government markets. Avascent has been extremely successful in helping these firms stand up defense practices, develop opportunity portfolios, organize for optimized opportunity pursuit, and execute effective capture strategies for a wide variety of products and value chain positions.

Jim is also the partner lead for Avascent’s Price-to-Win practice which helps clients shape customer cost perceptions, make strategic pricing decisions, and win significant defense contracts in extremely competitive markets.

Prior to joining Avascent, Jim was an engagement manager with Jane’s Strategic Advisory Services (JSAS) and a project manager for new product development in their publications department.

He has co-authored a number of articles on pricing strategy, the tactical wheeled vehicle market, and supply chain security for Avascent, as well as several articles on terrorist organizations and weapons for Jane’s.


He holds an M.A. from the University of Baltimore, and a B.A. from James Madison University.

Industry Expertise

Consulting Specialties

Geographic Expertise

  • North America
  • Europe

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Recent Publications

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